Shopify and ecommerce growth agency, UK

Grow your Shopify store with one team.

We design, build and grow Shopify stores for ambitious ecommerce brands. Development, apps, paid media, search and email under one roof, so every pound you spend pulls in the same direction.

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Ducting Direct+34%organic sessions after moving to Shopify Plus

Trusted by growing ecommerce brands

Why On Digital

Most brands run three agencies and nobody owns the number. We bring build, media, search and retention into one team, and measure every change against revenue.

How we grow your store

One simple loop, run every week.

We measure, find the biggest opportunity, act on it, then check it worked. Each cycle makes the next decision sharper.

01 · Measure

Start with numbers you can trust.

Tracking and a single revenue view go live before we change a thing.

Example: blended revenue viewLive

+18.4%

Revenue per session, last 90 days

02 · Diagnose

Find the biggest opportunity first.

A specialist reviews your store, ads and AI visibility and ranks what to fix.

Example: your audit summary2 working days

Fix firstCheckout drop-off on mobile

ThenBranded search eating PMax budget

ThenNot cited in AI answers for your category

Tracking healthNeeds work

03 · Build and launch

Act on it quickly.

The specialist who owns the result ships it, with no handovers.

Example: launch scorecardPassed

Largest contentful paint1.6s

Interaction to next paint120ms

Layout shift0.02

04 · Prove and scale

Keep what works, drop what doesn't.

A plain-English weekly update on what changed and what it delivered.

Example: spend judged on marginThis week

SearchPOAS 2.4

PMaxPOAS 1.1

MetaPOAS 1.9

NewBrand terms paused: sales held

How we work

AI does the legwork. Specialists make the calls.

Our agents pull reports, draft first versions and watch your numbers overnight. Every decision, and everything that reaches your store, is signed off by a named specialist who knows your business.

See how we work

One week on your accountAI agent Specialist

Mon 09:00You and your specialistSet the goal
"Lift repeat orders this quarter."
Mon overnightAI agentDigs through the data
Pulls 90 days of Shopify, Klaviyo and GA4 data and flags where second orders drop off.
Tue 10:00Lifecycle specialistDecides what matters
Picks the post-purchase flow as the biggest win and writes the brief.
Tue overnightAI agentDrafts the work
Six email variants and subject lines, ready for review by morning.
Wed 11:00Lifecycle specialistRefines and approves
Rewrites two, cuts one, checks brand and offer, then signs off.
Thu onwardsTogetherLive and measured
The agent watches results daily. Your specialist reports the revenue impact every week.

What we do

Everything your store needs to grow.

Six specialist services working from the same data, so what we learn in one channel improves the others.

SEO and GEO

Rank on Google and get recommended by ChatGPT and AI Overviews, with traffic that keeps working without a media budget.

Build

Shopify web development

A faster store that sells more of what you already stock, and one your team can update without a developer.

Move

Shopify migrations

Move to Shopify and keep the traffic you worked hard to earn.

Extend

Apps and integrations

Get hours back every week. Stock, orders and pricing stay in sync with the systems behind your store.

Acquire

Google Ads

More profitable new customers from every pound you spend.

Acquire

Meta Ads

Fresh creative tested every week, so your cost per customer stays low as you scale.

Retain

Email and SMS

Klaviyo flows and campaigns that turn first-time buyers into loyal customers, without leaning on discount codes.

Free

Want AI to recommend you?

Get our AI visibility toolkit: every fix, template and prompt we use with clients.

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2017Building on Shopify since, as a Shopify Partner

120+Shopify and Shopify Plus stores designed, built or migrated

6Specialisms in one team, from builds to retention

Results

Real brands, real results.

Migration · Home and trade

WooCommerce to Shopify Plus with no traffic lost

4,200 SKUs, 18 years of trade pricing rules and every redirect moved across in nine weeks. Organic sessions went up, not down.

+34%Organic sessions

+51%Mobile conversion

Read the case study

App build · Fashion

An app that lifted repeat purchase by 41%

Read the case study

Launch to scale · Home and garden

Built from the ground up

Read the case study

Why brands choose us

One team, accountable for results.

You speak to the expert. The person on your first call is the specialist who does the work.
Faster work, better decisions. Agents handle the legwork, a named specialist signs off everything.
Proof, not promises. Every change is tracked against revenue, so you always know what it delivered.
Stay because it works. A three month initial term, then rolling. No lock-in.

Free AI visibility toolkit

Is AI recommending your competitors?

Get the toolkit we use with clients: every fix, template and prompt an ecommerce brand needs to show up in ChatGPT, Gemini and Google AI. Free, with instant access.

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